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What Is Digital Staging And How It Works

Staging has long been recognized as a significant advantage for homes on the market. When homes are staged, they tend to sell more quickly because potential buyers can visualize how each room can look.
However, a large number of buyers who purchase staged homes often end up making renovations and changing the furniture and decor to suit their personal style. As a result, a considerable amount of money spent on the staged furnishings is wasted.
Fortunately, advancements in technology now allow buyers to see the potential of a property during the selling process without overspending on items they may not use. You might be curious about how this works. The answer is provided in digital staging.

Real Estate

Nov 12, 2024

4 mins read

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Digital staging explained

Digital staging explained

Digital staging, or virtual staging, is a modern approach to home staging that leverages technology to fill empty properties with virtual furniture and decor. By using specific software, this process helps potential buyers imagine the possibilities of a vacant home, all while avoiding the expenses tied to traditional staging methods.

One of the primary concerns surrounding digital staging is the fear that a staged image may appear artificial or unnatural. Naturally, the quality of a digitally staged photo relies heavily on the size of the original image of the vacant property, as well as the skills and experience of the renderers involved in the process.

Peculiarities of virtual staging

Peculiarities of virtual staging

Professional staging companies utilize specialized software and maintain extensive libraries of high-quality files, ensuring that only a skilled designer can confidently identify a rendering. To everyone else, it simply appears as a stunning photo of a well-designed space. In reality, around 90% of the top-notch interior and property images you come across online are actually digital renderings, meaning your vacant home can also be transformed with luxurious elements through digital staging.

Who orders digital staging services?

Who orders digital staging services?

It’s no surprise that real estate agencies heavily rely on digital staging. Homeowners looking to sell vacant properties understand that they can remain on the market for a long time, and it encourages them to invest in digital staging solutions. Evidence shows that staged homes sell 42% faster and do not experience price drops. However, home staging can be quite pricey, as it involves purchasing furniture and accessories, hiring an interior designer, and getting professional photography done. On top of that, it requires a lot of time and effort to execute effectively.

Digital staging offers a fast and budget-friendly way to help potential buyers envision the beauty of their future home if they decide to make a purchase. What’s fascinating about digital staging is that designers utilize models of actual furniture, making it easy to create stunning interiors with minimal effort.

Other professionals interested in digital staging

Digital staging services are available for more than just realtors; they can be a fantastic tool for anyone aiming to craft a distinctive look for an empty room or outdoor space. This is particularly valuable for professionals in interior and landscaping design who wish to see their concepts come to life. Plus, if you have an older piece of furniture and are unsure how it will blend with newer items, take a picture and let an expert enhance it. The results can amaze you!

How is digital staging performed?

Digital staging is based on the photos you provide. Staging companies usually ask for high-quality images to maintain the overall aesthetic of the interior. 

You can take pictures of a completely empty room or one that has furniture and accessories. If you’d like, you can request to keep some items, or the renderer can take everything out and create a beautiful new interior that will catch everyone’s eye. 

After you submit your photos, all that’s left is to wait for the completed images to be sent to you for approval. This easy process is one more reason why digital staging is often preferred over traditional home staging.

Summarizing facts about digital staging

Digital staging offers a highly efficient and budget-friendly way to enhance the appeal of your property with minimal effort. It’s a fantastic alternative to traditional home staging and is suitable for professionals across various fields in interior design.

Author

Andrew Zlobin

CEO/Founder

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