Table of contents
Can real estate photography be considered art?
Well-known photographer of architecture Scott Hargis once called real estate photography the art whose goal is to make property look in its best way. And it would be wrong to consider this point not right since the comparison of sales with amateur photographs and ones with professional images shows that the first ones are sold at an incredibly low speed.
Eye-catching and high-quality images improve a property’s appeal greatly, which can lead to a faster sale. The photographer’s responsibility is to highlight the unique look and feel of every room, but this requires a creative and skilled professional. While there are tips that help to enhance your real estate photography, it’s difficult to create something really special without the artistic flair and expertise.
Top tips to succeed in real estate photography
If someone decides to become a photographer in the real estate sector, they should be prepared for severe competition. You might consider decreasing your rates to attract more clients, but that could lead to doubts regarding your skills. Alternatively, a focus on delivering high-quality and creative images can help you stand out in the crowd.
If you decide to try a new direction like real estate photography, consider the following tips for a start:
- Don’t shoot too wide, as it can create an unrealistic sense of space.
- Explore different compositional techniques beyond corners.
- Capturing landscapes, ensure that you include all four elements: foreground, middle ground, background, and sky.
- Consider blending multiple images to effectively mask reflections or shadows.
- Adjust your tripod height to create a more dramatic effect or lower it for a more intimate feel.
- Utilize several light sources instead of relying solely on a flash to minimize shadows, and aim to shoot with the light coming from the right.
- Make sure your camera is at the level to keep lines straight and well-aligned. Experiment with your settings and play around with saturation sliders for the best results.
These handy tips will help you avoid unnecessary shots. Almost every photo you take will meet real estate agent’s expectations and can be included in the listings. However, they will need some extra attention to truly shine as art pieces, since simply taking the photos isn’t enough. Editing is crucial for achieving an attractive final look for all your images.
Two tricks how to improve the appeal of your photos
In addition to the classic advice from experts, experienced photographers have uncovered some intriguing insights to enhance the appearance of images. Therefore, there are two additional categories worth discovering as well.
- Photographs of interiors and architecture. Besides being featured in listings, real estate photos are commonly showcased in magazines crafted by skilled designers, architects, and home builders. You can elevate the quality of your images by taking photographs of the home’s exterior at twilight, using flags and scrims to control reflections, mimicking warm sunlight with additional lighting, or arranging furniture to present a finished look.
- Photographs of commercial properties and ones used for advertising. Commercial properties continue being in high demand, and it’s important to know how to make them stand out. If your client is interested in selling or renting estate, there are several tips to boost the attractiveness of the property. Capture some stunning twilight images, particularly for eateries or cafes, and add people to the scenes for a vibrant touch. Ensure that all areas of the space are well-lit and think about using virtual staging to create a welcoming environment.
What do professional photographers advise?
Years of experience possessed by real estate photographers allowed them to make other pieces of advice to newbies who want to enter this sphere.
- Choose a wide-angle lens to capture more of the space;
- Evaluate images taken by professionals to draw important insights;
- Opt for landscape orientation instead of portrait;
- Find enough time for each shot;
- Highlight the standout features of each room;
- Ensure that the photographer has prepared the rooms specifically for the shoot;
- Incorporate vibrant colors, such as fresh flowers or colorful cushions, to bring your photos to life;
- Shoot during dusk to enhance the lighting effects;
- Look through your photos for any distortions.
Final words
It seems that being a photographer is an easy task, but the truth is that only a knowledgeable and well-informed individual can grasp all the essential aspects. Without this understanding, a camera is merely a toy in the hands of someone inexperienced. Professional and skilled photography stands out instantly and plays a vital role in the real estate sector.
Table of contents
Thank you for subscribing!
