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Statistics On Home Staging: Numbers To Surprise You

Home staging has established itself as a powerful marketing tool. While it may be a relatively new trend, it has emerged as one of the most effective ways to sell properties quickly and for a better price. The key factor here is human psychology—buyers are often attracted to the overall appearance rather than just the features of the home.

Virtual Staging

Jan 8, 2025

4 mins read

Statistics On Home Staging: Numbers To Surprise You

A beautifully staged property can lead buyers to make quicker decisions and be less concerned about any downfalls. Don’t believe it? Take a look at the official statistics on home staging and keep in mind.

Statistics On Home Staging: Numbers To Surprise You
  1. It’s a proven fact that staged homes are usually sold for the price higher for 6% than the median cost. This fact is supported by the survey run by Coldwell Banker Real Estate Corporation.
  2. Vacant property spends thrice more time in the market than staged real estate. The analysis made by the Real Estate Staging Agency has shown that staging homes which have spent 156 days in the listings makes it possible to sell them much faster – for 42 days on average. The time they have spent in the market decreased by 73%!
  3. Home staging plays a crucial role in property visualizing, and 81% of buyers confirm this fact.
  4. The impact of home staging on buyers is admitted by 49% of real estate agents.
  5. It’s a great rarity that homes are sold for the price announced, but staging helps to achieve that in 95% of cases.
Statistics On Home Staging: Numbers To Surprise You

In addition to these facts, there are numbers from the National Association of realtors that emphasize the value of staging and reasons to introduce it.

  • 58% of realtors agree that staging increases the home value;
  • 97% of the real estate professionals believe that the buyer’s view of the property is highly influenced by staging. 
  • 27% of buyers don’t notice possible problems characteristics of the property when it’s staged;
  • 40% of people who saw a staged home online want to visit in person. 
Statistics On Home Staging: Numbers To Surprise You

Recent statistics from previous years and the current data show that home staging continues to be an effective strategy for real estate agents. It not only attracts potential buyers’ interest but also proves to be highly beneficial for sellers, who typically invest just 1% of the total cost and see significant returns. It’s clear that home staging services have become essential in marketing and real estate, and it’s important to rely on professionals to maximize these benefits.

Author

Andrew Zlobin

CEO/Founder

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