What is digital staging?

What is digital staging?

Staging has always been considered a great benefit for real estate offered for sale. Staged homes are sold faster because buyers see with their own eyes how one or another room looks like. At the same time, the biggest percentage of people who purchase staged property do make renovations, change furniture and decor for them to meet their taste. Consequently, a huge sum of money they have spent on furnishing pieces located in the home and then thrown away has been wasted. However, modern technology has made it possible to understand the potential of the real estate at the stage of selling and not overpay for the things you will never use. You may wonder how it can happen? The answer is simple: digital staging.

Defining digital staging

defining digital staging

Digital staging is a term that is also known as virtual staging. It is a technologically advanced home staging process that takes place on the computer using a certain software and allows transforming the empty home into a fully furnished and decorated interior. The main goal of this process is to help people visualize the potential of vacant property without spending money on actual home staging.

The main prejudice connected with digital staging is doubts whether a staged photo will not look artificial and not natural. Of course, the quality of the digitally staged photo depends on the dimensions of the original photo of an empty property and the qualification and experience of renderers who work with it. Professional staging companies use unique software and have huge libraries of files of the premium quality to guarantee that only an experienced designer will be able to say certainly that it is a rendering. For other people, it will be a high-quality photo of the beautifully designed room. In fact, 90% of all interior and property photos of excellent quality you see on the Web are digital renderings so your empty home may acquire luxurious features thanks to digital staging as well.

 

Who requires digital staging services?

Who requires digital staging services?

It goes without saying that digital staging is predominantly used by real estate agencies. People who want to sell empty property understand that it can spend long months in the market, and to prevent this they order digital staging solutions. It is a proven fact that staged homes are sold faster by 42% and do not drop in their price. Home staging is a costly solution not only because of the necessity to buy furniture and accessories but also hire an interior designer and making professional photographies afterward. Moreover, it takes much more time and efforts.

Digital staging is a quick and cost-effective means to show the potential buyers how wonderful their new home might look like if they make a bargain. What is interesting about digital staging is a fact that renderers use models of the really existing furniture pieces so it is absolutely possible to create such an interior without much effort.

Of course, digital staging services can be used not only by realtors but also by everyone who wants to create a unique interior or exterior out of the vacant room or yard. It means that people working in interior and landscaping design would appreciate an opportunity to envision their future masterpieces. Moreover, if you have an old piece of furnishing and are not sure how it will look like among new ones, make a photo and let a professional do his job. You might be impressed with the result delivered.

How does digital staging take place?

How does digital staging take place?

Digital staging is performed on the basis of photos provided. Of course, staging companies ask for quality images for them not to spoil the wholesome look of the interior.

It is possible to make a photo of the absolutely vacant room or one with furniture pieces and accessories. You may ask to leave some of them if you wish or a renderer will remove all of them and create a new interior masterpiece to appeal to everyone.

As soon as you submit the photos the only thing you are left to do is to wait until you are delivered ready-made photos for approval. Such a simple procedure is another reason to prefer digital to home staging.

Conclusion

Digital staging is one of the most efficient and cost-effective solutions to make your property appealing without putting much effort. It is a nice alternative to home staging and can be used by people from multiple professions who work with interior design.

Written by
Andrew Zlobin
CEO/Founder of spotlessagency.com

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