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The real estate industry has experienced the impact of artificial intelligence even more than many other spheres. Therefore, real estate agents who don’t use modern AI tools and don’t plan to introduce them into their workflow seem to follow far behind their competitors. Modern technology has already changed a lot in terms of the competition for leads, the quality of services provided, and business scalability. It is vital to keep track of the latest trends and discover innovative products that can make you work smarter, in a more organized way, and effectively. Therefore, don’t lose a chance to discover the top 14 AI-powered tools for real estate agents and how they can contribute to their success!
AI Marketing Specialists
This is an autonomous marketing system for real estate specialists. It takes ownership of all important marketing functions, including SEO, advertising, lead generation, and blogging. The system is powered by PresenceAI, which ahs been trained for several years to deliver expert-level assistance 24/7. AI Marketing Specialists operates as a full-stack marketing team, so realtors can work more efficiently, doing less manual work and having a consistent digital presence.
ChatGPT
There’s hardly anyone who hasn’t heard of a universal assistant in all possible spheres, such as ChatGPT or its other alternatives. Real estate agents can utilize its services in a variety of ways, including:
- Drafting emails and other marketing content;
- Prepare more convincing listing descriptions;
- Get ideas on the marketing strategies;
- Conducting market research:
- Organizing the workflow:
- Developing client educational materials, etc.
This tool has many pros since it saves time and is constantly evolving, but you should understand that the result provided can’t be called absolutely reliable and should be double-checked.
Cost: a free version is 3.5, but later versions cost from $20 a month.
OpusClip
OpusClip is a popular tool that allows for reducing the size of videos and making them ideal for social media and listings. Real estate agents can use it to boost their online presence, especially when it comes to videos. It helps to improve videos by adding subtitles, changing colors and fonts, adding a logo, etc.
It isn’t a secret that videos play an important role in account discoverability, so it’s important to add more high-quality but at the same time easy-to-load videos on a regular basis.
You get a chance to promote properties across different platforms and improve the virtual tours you shoot in a time-efficient manner. One of the exclusive OpusClip features is the possibility to capture emotional subtitiles from client testimonials, for example, or turning long pieces into several shorter clips.
Cost: from free to different tiers that cost $15 a month or $174 a year.
Beautiful.AI
Presentations play an important role in the competitive real estate industry, and such a tool as Beautiful.AI can be very useful for that.
Brokers can utilize this tool in a variety of ways:
- Development of the presentations for both buyers and sellers.
- Building property proposals using a variety of specific templates.
- Creation of the slide decks with the latest trends, infographics, and graphs.
- Providing educational content in a lovely manner.
- Working on the exclusive marketing materials.
- Reporting opportunities.
- Keeping brand consistency.
Since this tool is based on smart technology, it allows adjusting layouts and aligning elements and colors in an automatic way. Luckily for new members, there is a free trial of this service, too.
Cost: One presentation is $45. You can also choose a subscription: $12 a month if billed annually, or $40 a month is billed monthly.
Canva
Canva has been one of the most popular realtor tools for years, and it’s very useful in marketing. Many real estate agents continue using its old version, but modern Canva has become an AI-powered software with a variety of useful features. This powerful tool is ideal for creating flyers and brochures, social media posts, email campaigns and newsletters, presentations, branding materials, property listings, and many others. This tool is also great for resizing, changing formats, generating color palettes and fonts, and creating exceptional real estate ads that work!
Cost: Free verion without AI Tools. The latter ones can be unlocked at $120 a year for one user.
DALL-E 2
DALL-E 2 is an AI-driven image generator. You should write a textual description of the image you want to get, and the tool will develop unique visuals in a matter of seconds. It’s like a personal graphic designer, which is always at hand. Therefore, real estate agents can streamline the graphic content creation using this tool and create before-and-after images and room design concepts, promote listings, generate virtually staged images from vacant or cluttered rooms, suggest landscaping ideas, and create engaging ads.
Cost: The cost of DALL-E 2 depends on the services you use.
Rezora
An integral part of a realtor’s job is email marketing since it plays an important role in better engagement and lead conversion. Rezora is a tool that leverages the power of ChatGPT, so it helps to improve the content quality, customize emails, and make emails more engaging, effective, and personalized. This tool saves lots of time and minimizes the probability of mistakes. As a result, your emails get more convincing, informative, and effective.
It’s important to mention that rezora is a great assistant for email marketing, but it can’t substitute a strategy fully. rezora can be a great choice if you need:
- Automated email campaigns
- Customizable templates for emails
- Running automated drip campaigns with lead nurturing
- Development of the market reports and analytics
- Automated social media posting
- CRM integration, etc.
Cost: you can choose from different tiers depending on the campaign you have. The minimum price is $18 a month, but some services cost $45 a month.
Xembly
Xemply is your key to productivity enhancement. This tool plays an important role in schedule optimization, meeting organization, and interaction summarizing. Xembly copes with any task precisely and easily, and you get many additional benefits thanks to this tool, including calendar management, personalized reminders, workflow automation, etc.
This tool has a user-friendly interface and professional support service that allows achieving streamlined client communication, lead, project, and task management, getting data-driven insights, and developing informative reports. Other great features are document management and e-signature integration, automated client onboarding, and integration with many useful tools, too.
Cost: you can discover the price upon request only.
Descript
Realtors must be actors to some extent, and Descript can help them succeed in this activity. This tool can learn the speaker’s sound of voice and his/her natural vocal patterns and tendencies to use this exclusive model for creating VoiceOver narrations provided in a written form. Any property listing or marketing video can get a narrative story created by a digital assistant with a minimum of effort.
Cost: A limited free version. A Hobbyist plan is $16 a month, and a Creator plan is $24 a month. You can also get a Business plan for $50 a month.
Autopod
Autopod is a useful post-production tool for editing much content. It’s a powerful software that edits long videos in an automatic way by detecting a person’s speech. It can automate lots of background tasks, including scheduling social media content, creating unique content, document management, and automating routine tasks. It’s useful for property video creation, getting market insights and analytics, and completing repetitive tasks for you.
Cost: Free trial or a monthly plan worth $29.
HouseCanary
Real estate data plays a very important role for professionals, so having the latest numbers and insights at your fingertips is great. This is exactly how HouseCanary can be useful in this industry. This tool offers real-time data that helps to analyze the volatility of the real estate market, stay competitive, and make timely decisions. HouseCanary offers information about over 136 million properties across the USA. The tool uses real-time property valuations and predictive analytics. You can get precise numbers and analyze the speed and success of lead generation to succeed in your work.
Cost: The minimum price for the tool is $79, but there are annual plans priced between $190 and $1,990, too.
Reonomy
Reonomy is a great commercial real estate data platform for accessing important property intelligence and ownership information. It leverages machine learning and large data sets to provide very useful insights on property ownership, asset history, market trends analysis, and target lead list generation. All this information is crucial for a smooth workflow and can be accessed at any time, but it’s important to mention that it’s mainly geared towards commercial estate.
Cost: A free trial for a web app. The price depends on the range of features and team size.
Write.Homes
Write.Homes is a content assistant powered by AI, which helps real estate professionals generate descriptions in the listings, write email letters, social media posts, and speed up the marketing workflow. It supports multiple languages and is great for maintaining a consistent tone of voice and style. This tool is estate-specific, so you can look through numerous ready-made templates, develop SEO-friendly content to promote your marketing materials, plan and organize content marketing strategies, discover relevant hashtags, and get written text for the websites.
Cost: The price depends on the word limit ranging from $8 to $80 a month. You can opt for a 7-day free trial, too.
Final Words
You can see how many great tools can help real estate agents to be competitive, keep up with the attest trends, and achieve success in their work. It’s enough to select a range of useful digital assistants you really can benefit from to get more free time on other activities.
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